A porcelain and tableware company founded in 1879. Rosenthal products fascinate with their design,functionality, quality and innovative capacity. In 1879, returning from an experience in the United States of America, Philipp Rosenthal decided to open a porcelain decoration workshop in Bavaria. In 1907 the company branded every product with its own name. The following year he bought Thomas, a brand later addressed to a youth audience. In 1950 his son Philip took on responsibility of the company, which in 1961 inaugurated Rosenthal Studio-Line, a brand related to projects and collaborations with celebrated artists, architects, and designers. With the inauguration of Studio-Line, starting from 60s started collaborations with Raymond Loewy and Richard Latham (Forma 2000)Tapio Wirkkala (Variation, Century)[], Mario Bellini (Cupola), Luigi Colani (Drop), Walter Gropius (TAC), Bjørn Wiinblad (Magic Flute)] and Timo Sarpaneva (Suomi) began in the 1960s. In 1993 he began his collaboration with Versace, whose Avedon's shot for the advertising campaign with Sylvester Stallone and Claudia Schiffer remains famous. When the designer died, the collaboration continued with his sister Donatella (Les Rêves Byzantins). Meanwhile, other artists and designers participate in the creation of design lines, such as Marcello Morandini, Jasper Morrison (Moon), Patricia Urquiola (Landscape).