Wiener GTV Design Thonet - Cloud umbrella stand lacquered white 

Gebrüder Thonet Vienna Gmbh (GTV)

Gebrüder Thonet Vienna GmbH (GTV) consolidates its established presence in Austria by entering into a new partnership with the Schottenring 31 showroom in the historic centre of Vienna. Characterised by the large windows overlooking the street of the same name, the exhibition space will feature a wide selection of the brand’s most recent proposals, such as the Mos collection by GamFratesi, the Hideout lounge chair by Swedish design duo Front and the Promenade lounge chair by Philippe Nigro. A symbol of the company’s ongoing association with the world of design through the steady launch of new products from leading names on the international scene, these contemporary reinterpretations of the tradition of bentwood are the result of careful design research carried out by the company.  To tell the story of GTV’s great history and passion for quality in the very city where Michael Thonet founded the “Gebrüder Thonet” company in 1853, an extensive selection of the Viennese brand’s most iconic products, such as the Czech chair, No. 1 and No. 811, is a must.

Wiener GTV Design Thonet

Michael Thonet (1796-1871) and his five children were the most successful manufacturers of furniture in the Industrial Age. Gebrüder Thonet Vienna GmbH (GTV) has develop edits work in a successful blend of the traditional and the modern, of continuity and renewal, with a new production program that begins by re-editing a series of Gebrüder Thonet classics. At the same time, GTV stands for contemporary furnishing. Advanced production techniques are applied to innovative designs and uses of materials, to create highly sought-after, multipurpose furnishing items. Truly original, up-to-date solutions that integrate well with the more classic products of its catalogue, now reworked.Items such as chair No. 14, of which more than 50 million were made between 1850 and 1930, have gone down in history for their fine design and manufacturing quality, and yet still today excite and attract new generations. GTV always succeeds in finding the perfect combination of tradition and innovation, assisted by continuous research into new, clear-cut, versatile designs.The tangible and intangible intrinsic value of the GTV collection is expressed in the Wiener GTV Design brand, engraved on a coin embedded in the structure of each single piece: a precious detail that certifies authenticity, originality and quality in stable balance between manufacturing and high-level craftsmanship. Inspiring this unique detail was the coin with the image of the brand that was historically spent internally within Thonet production facilities throughout Europe.