Mogg – Adelaide TV metal bookcase

Etagere ground ceiling with structure in iroko, with pipe predisposed for cable passage between the first shelf at the bottom and the TV stand, complete with 9 shelves (no 5 cm 20x30, no 3 cm 25x30 and no 1 cm 60x25), TV stand with Standard Vesa (distance 20x20 and 40x40 cm) and lower terminal A. TV MAX 65 inches. Suitable for ceiling mounting (ceiling height from 236 to 302 cm). Specify in the order the length of the upper terminal (A-B-C) according to the height of the ceiling, see diagram. Brass feet and screws. Attention, article not indicated for fixing to plasterboard ceilings and/ or floating ceilings unless previously and properly reinforced at the point of possible fixing of the etagere. Can be adjusted up to max 180 º in both directions.

Claudio Bitetti

Born in Aosta in 1962, graduated in Industrial Design at the Faculty of Architecture in Milan, he works as a designer collaborating with companies such as Alivar, Ciatti a Tavola, Dilmos, Emmebi, Minottiitalia , Mogg, Movelight, Sturm Und Piastic and interior designer creating shops and private homes.
His approach to the project is expressed through concepts such as flexibility, dynamism of forms, decomposition to the smallest terms, reinforced by an aesthetic idea that aims at the poetization of the object without detracting from its recognizability and functional effectiveness. As Elio Franzini, professor of Aesthetics at the Milan State University, wrote, "1e forme di Claudio Bitetti, nella dialettica progettuale (e corporea) dell'io-noi, sono allora simboli, hanno cioè un senso 'aperto', un invisibile che si esibisce attraverso il visibile". Thus, in the search for the sense that goes beyond the traditional concept of value in use, Claudio Bitetti outlines, as stated by Fiaviano Celaschi, professor and vicar dean of the Faculty of Industrial Design in Milan, "a repertoire of projects that cross the space of the house, forcing those who live it to exploit the plurality of the senses, to use the double sense, to elaborate common sense"

MOGG

MOGG srl is a new furniture company, which opens its doors at the Salone del Mobile in Milan 2012. Company was born from the desire of its founder, the architect Nicola Galbiati. MObili (furniture) OGGetti (objects), hence the name MOGG:a versatile design expression that comes alive in impactful and distinctive products. Graphic cuts opposed to curved lines, warm materials combined with those cold, dynamism and versatility characterize the production. The naturalness is the hallmark of Mogg when everything is studied in detail. Today Mogg is distributed all around the world by the support of 25 agents.