Artemide - Demetra Professional table lamp white
In Demetra Professional the flows issued vary while the dimensions remain identical to the classic version. It was created to respond to a need for task light with greater flows that allow to obtain high illuminance on the work surface. Thanks to the evolution of led technology to the intelligence of elementary solutions, it manages to give the maximum performance. Aesthetically, in fact, it retains the minimal simplicity and linearity of Demetra but the head becomes a more complex optical machine, designed for an LED of higher power thanks to a careful study of thermal. The lower part of the body of the head is in aluminum and acts as a heatsink shaping and folding inside the head to accommodate the LED without creating contact and then thermal bridge with the top. This allows maximum dissipation and therefore the use of a high power COB LED without compromising the functionality resulting from gestures and direct relationship with the lamp. Its head can be safely touched at the top without coming into contact with high temperatures. The emission is controlled by a reflector that protrudes slightly from the profile of the head, draws on the plane the perfect illuminances for a workplace with a high color rendering (cri 90).
Naoto Fukasawa
Always dedicated to achieving simplicity and sublime beauty, Fukasawa has designed products for a long series of international brands in Italy, Germany, United States, Switzerland, Spain, China, South Korea, Thailand, Taiwan, Singapore, France, Portugal, Sweden and Finland, as well as collaborating as designers and consultants with many large Japanese companies.
His creativity spans very different sectors, from precision electronic equipment to interior design and furniture. In his career as a designer he has received prestigious national and international awards. The wall mounted CD player made for MUJI, the humidifier designed for Plus Minus Zero and the INFOBAR and Neon phones created for au/KDDI are all part of the permanent collection of the Museum of Modern Art in New York. In 2007, the Royal Society of Arts of the United Kingdom awarded him the title of "Honorable Royal Designer for Industry". The MUJI wall CD player is also part of the permanent collection of the Victoria and Albert Museum (London), while its HIROSHIMA armchair, made for MARUNI, is part of the permanent collection of the Designmuseum Danmark.
Fukasawa is one of the directors of the 21_21 DESIGN SIGHT exhibition space. In addition, he sits on the MUJI Design Advisory Board and is artistic director of the MARUNI brand. In 2017, he became a jury member of the LOEWE Craft Prize. In the academic field, he teaches at the integrated design department of Tama University of Fine Arts. In 2006, together with Jasper Morrison, he inaugurated the "Super Normal" project. In 2012, he became the 5th Curator of the Tokyo Museum of Japanese Crafts.
The designer is co-author, together with photographer Tamotsu Fujii, of the volume "The Outline - The Unseen Outline of Things", published by Hachette Fujingaho, and is also the author of the book "NAOTO FUKASAWA", published by Phaidon Press. In
Founded in 1960 by Ernesto Gismondi, chairman, the Artemide Group is located in Pregnana Milanese. It operates through 24 subsidiary and associated companies and boasts a distribution network including 55 single-brand showrooms in the world's most important cities. Artemide products are distributed in 98 several countries.
Technological research, dialogue with architects but also investigation are, indeed, for Artemide the basis of innovative projects able to illuminate the future.
Today Artemide collections represent a unique intersection of values. The human and responsible approach to light is combined with design and material know-how, in a meeting of the latest-generation technology and ancient knowledge, the perfect expression of sustainable design.
