Artemide - Ameluna suspension lamp 
Two companies, international leaders in their fields, meet to draw new synergies in partnership. The design of Artemide and Mercedes-Benz has always been human centered, focused on man, his experience and interaction. Through high industrial quality and design based on ethical and sustainable values, the beauty of timeless products is generated. A surprising and unexpected design combines Artemide’s expertise in light with the distinctive feature of Mercedes-Benz Style in shapes and materials.
Ameluna is the combination of Artemis, Mercedes and moon; it is a story that goes beyond the object. Ameluna combines beauty and intelligence through a totally transparent shape that blends with a dynamic light to create infinite scenarios. It is an interaction between pure forms and a sensual asymmetric volume that creates a dynamic and highly emotional tension. Ameluna reveals a revolutionary optoelectronic integrated in the transparent body. The optics combined with an aluminium tape that supports the LEDs, a patent of invention, fits into the lower profile leaving the purity of the shape intact. The light is directed and partially refracted in the environment through the transparent body. Infinite chromatic atmospheres can be created through an RGBW LED spot. Ameluna can record the light experience of the new Mercedes e-class "Masterpiece of Intelligence" and duplicate it in another space thanks to an app. Ameluna’s intelligence is expressed not only in optoelectronic innovation but also in IOT interaction. The light of every interior, in a car or in a space, can be part of the Internet of Things and follow with the changing scenarios our perception and experience. It is a new design frontier where light generates emotion and interaction
Mercedes-Benz Style
Since 2010, in addition to automotive design, Mercedes-Benz designers have also created designs for other products in collaboration with partners selected under the Mercedes-Benz Style label. The goal is to transfer the unmistakable idiom of progressive design of Mercedes-Benz and the high standards of luxury and aesthetics to other spheres of life. All products designed by Mercedes-Benz Style boast a dynamic and cutting-edge design, which is the hallmark of the brand, as well as uncompromising quality and a choice of fine materials processed to perfection. The Mercedes-Benz Style portfolio includes products from the fields of mobility, lifestyle, sports and interior design.
Founded in 1960 by Ernesto Gismondi, chairman, the Artemide Group is located in Pregnana Milanese. It operates through 24 subsidiary and associated companies and boasts a distribution network including 55 single-brand showrooms in the world's most important cities. Artemide products are distributed in 98 several countries.
Technological research, dialogue with architects but also investigation are, indeed, for Artemide the basis of innovative projects able to illuminate the future.
Today Artemide collections represent a unique intersection of values. The human and responsible approach to light is combined with design and material know-how, in a meeting of the latest-generation technology and ancient knowledge, the perfect expression of sustainable design.
