B&B Italia - Camaleonda modular sofa comp.1

In its new version, Camaleonda preserves the elements that have made it an iconic piece of furniture. Certain elements remain faithful to the original project, such as the 90x90 cm seat module, the backrest and armrest, and the characteristic capitonné design, still manufactured with the innovative system of cables, hooks and rings created by Bellini in 1970, which defines its characteristic look and modularity. Internally, instead, it has been completely redesigned to make Camaleonda even more comfortable than the original, as well as sustainable. The internal structure is now built like a sandwich, with easily disassembled layers of recycled or recyclable materials. The core of the seats, backs and armrests is made up of wooden panels; the padding is made of polyurethane in various levels of density and firmness, with different shaped layers interacting to create a comfortable spring-like effect. This engineering feature makes Camaleonda extraordinarily comfortable and allows the interior of the sofa to be disassembled, making it easy to recycle. The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric nature that allows each element to become a sort of enormous pixel through which to define your home environment. Thanks to the tie-rods and rings, the modules can be unhooked and recombined at will, allowing the sofa to adapt to an evolving taste and to the dynamic needs of those using it, while always maintaining its unique identity. Camaleonda can be upholstered with the entire textile and leather range of B&B Italia, allowing for another variable in the multitude of possible combinations.

Mario Bellini

Mario Bellini is a world-renowned architect and designer. He has received the Compasso d'Oro award eight times and 25 of his works are in the permanent collection of MoMA in New York, which dedicated a retrospective to him in 1987. He was editor of Domus magazine (1985-1991). He has designed numerous art and architecture exhibitions both in Italy and abroad, including the latest ones at the Palazzo Reale with Giotto's masterpieces (2016) and at the Museo del '900 dedicated to Margherita Sarfatti (2018-2019). In 2015, the Milan Triennale assigned him the Medaglia d'oro award for career in Architecture. In 2017, it dedicated a retrospective exhibition to him, which now beginning its world tour: first step in Moscow (March 2019). Since 1980, he has been devoting himself primarily to architecture. Buildings designed and built include the Portello District of Fiera Milano, the Villa Erba Exhibition and Convention Center in Cernobbio (Como), the Tokyo Design Centre in Japan, the America Headquarters of Natuzzi in the United States, the National Gallery of Victoria in Melbourne, the Deutsche Bank Headquarters in Frankfurt, the Museum of the History of the City of Bologna, the building for the Department of Islamic Arts at the Louvre in Paris, and the new Convention Center in Milan, the largest in Europe. At Rome-Fiumicino, the T3 International Airterminal was recently completed, while the new Headquarters of Generali Group in Trieste has just opened.

B&B Italia

B&B Italia since 1966 is one of the largest companies in the furniture sector, constituting an important chapter in the history of design. The furnishings of B&B Italia are characterized by exceptional quality and timeless elegance. The brand reflects contemporary culture and the ability to respond to every need.  Based in Novedrate, it is one of the largest companies in the industry since 1966, constituting an important chapter in the history of design. Its uniqueness is manifested in the brilliant collections of furniture and furnishings, where every product is synonymous with research, creativity, innovation and design. Comfortable and elegant, the B&B Italia sofas are known and appreciated not only for their refined aesthetics, but also for their high quality, together with armchairs, poufs, wardrobes, wardrobes, tables and all the other charming designer furniture. To name a few, the Up armchair and the Alanda '18 coffee table stand out as timeless icons, synonymous with history, quality and aesthetics. Interpreting contemporaneity and anticipating trends in ever-changing contexts; This is the company’s mission. From indoor to outdoor spaces, from home to contract, always responding to the needs of living, this is the heart of the company’s philosophy. To impress an indelible mark in history, important collaborations with Antonio Citterio, Gaetano Pesce, Carlo Scarpa, Paolo Nava, Patricia Urquiola, Zaha Hadid and many other international designers make B&B Italia a 100% Made in Italy brand of success in modern and contemporary furniture.