Gufram - Leonardo modular couch

Created 1969 in just one prototype based on the design of the founders of Studio65, Franco and Nanà Audrito, for their home-office in Turin, the project, a parody of the sectional sofas that were fashionable in the living rooms of the 1960s, now joins the Gufram catalog with the same original finish in stars and stripes, in a limited edition series of only 15 pieces. In each of its configurations, Leonardo celebrates, deconstructs, and exalts the American flag and its positive values while also denouncing the faults, the imperialistic bent of the United States during the years of the Vietnam War and the beginning of the Nixon presidency in 1969. As for the domestic arena, however, it aims to put the focus on the American values of independence and freedom, on the peaceful revolutions represented by jazz and rock, the lightness of Kerouac's On the Road, the brotherhood shared by the Hippies. The sofa can be rearranged to liking; free of joints and structural constraints, it is also a clear reference to the Vitruvian Man by Leonardo da Vinci, its modularity achieved by two concentric circles within a square, marked by two perpendicular and two diagonal axes. More than a sofa, Leonardo is a content-rich domestic sculpture that retains the soft connotation and tactile aspect conditioned by its special, unique finish in Gufram's Guflac.

Studio 65

During 1965, a group of architecture students began to think about wanting to become architects when they grew up. However, after learning about the adult world (architectural and otherwise), they decided that, while they wanted to become architects, they didn’t want to become adults. So, to realize their dream and following the example of Peter Pan, they built their little happy island and called it Studio65.
These young students of architecture were also painters, who painted in strong colors. Like all young people, they loved life to the point of being ready to fight to build a more just world, where imagination and its form of expression could find space and be appreciated. They loved American Pop Art and New America Cinema films, the Nouvelle Vague and the Italian avant-garde; Carmelo Bene, Lonesco, Beckett and the Living Theatre. They listened to rock and jazz music, read Mayakovsky, Marcuse, Montale, Asor Rosa, Tafuri and Simone de Beauvoir.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.