Gufram - Bocca Unlimited ivory sofa

On the occasion of its 50th anniversary, Bocca® revolutionizes its image: 25 new colours dye Gufram’s iconic lips, which for the occasion are dressed up in an unprecedented, more material and structured fabric. It’s a new look that changes the known perspective of the object of design that more than others represents the perfect abstraction of feminine beauty. It looks to new horizons and new usage possibilities: it’s got a strong and at the same time versatile personality, which is ideal for both the residential and contract living. Since 1970 the original lips sofa designed by Studio65 has been uniquely Gufram’s. Today, 25 colours blend with its sinuous lines to give life to a new season, where the brightest colours coexist with neutral tones. Lightness and sensuality are represented in the new delicate beige nuances, the earthly reds and vitamin orange, down to the freshness of blue and green, ending with darker cold and neutral tones, like grey and black. It’s a colour spectrum that, in its variety, pays homage to an icon of design that, 50 years after its creation, maintains its strong vital charge unchanged. The new cloth in bouclé wool absorbs light in a whole new way and reinforces Bocca®’s ability to restore its sculptural presence to the rooms. Refined and resistant at the same time, the new texture gives a signature matte to the sexiest lips in the history of furniture, interpreting the atmosphere of interior design with the most appropriate make-up. A change of dress that does not take away flexibility from its heart in polyurethane foam and its soft and welcoming aesthetics, while it continues to guard the secret of its natural beauty in its two slightly different corners, just as happens to human lips. This sensual couch, ideal for a tête-à-tête, has now become part of the collective imagination on a par with the works of Andy Warhol as well as other masterpieces of pop art. After being exhibited in the most important museums in the world - including the Museum of Applied Art and Sciences in Sydney, the Design Museum in Munich and the MAK in Vienna - today 25 new identities are created, capable of animating countless new lives. It’s a domestic sculpture that can inhabit the private space as well as the public one with the same ease, as it responds to the specific requests of the contract through its renewed versatility.

Studio 65

During 1965, a group of architecture students began to think about wanting to become architects when they grew up. However, after learning about the adult world (architectural and otherwise), they decided that, while they wanted to become architects, they didn’t want to become adults. So, to realize their dream and following the example of Peter Pan, they built their little happy island and called it Studio65.
These young students of architecture were also painters, who painted in strong colors. Like all young people, they loved life to the point of being ready to fight to build a more just world, where imagination and its form of expression could find space and be appreciated. They loved American Pop Art and New America Cinema films, the Nouvelle Vague and the Italian avant-garde; Carmelo Bene, Lonesco, Beckett and the Living Theatre. They listened to rock and jazz music, read Mayakovsky, Marcuse, Montale, Asor Rosa, Tafuri and Simone de Beauvoir.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.