Gufram - Boccadoro sofa

Born to satisfy the request of a private customer, since then it has appeared on the covers of dedicated magazines - but not only - and is still exhibited in the most unconventional houses in the world and in major museums around the globe. We’re talking about Bocca, the famous red sofa shaped like giant lips.
Inspired by the 1935 Portrait of Mae West by the surreal artist Dali and the fiery red lips of Hollywood stars, the architects of Studio 65 have created a masterpiece destined to become a cult object. DNA pop, soul sensual and provocative, feminine and elegant. Bocca is one of the most sought after, loved and imitated products of home furnishings. The 1970 original is exclusive to Gufram.
Since 2008 Bocca is available in two new versions: Dark Lady and Pink Lady. The first - rebellious, all black and with an oversize piercing - is the transgressive interpretation, with a marked Gothic inclination. Voluptuous and impactful, Dark Lady shows off her rock spirit.
The other version, Pink Lady, is equipped with a new lipstick of a more glamorous and fashionable color - fuchsia - which makes it an even more object of conversation; the ideal frame for a spectacular sparkling modernity.
To celebrate its first 50 years of work in 2016, Gufram presents a limited special series of only fifty Bocca sofas. Maintaining its iconic shape, inspired by the red lips of Hollywood divas, this new edition GOLD emphasizes the important landmark of the brand and further enriches an object welcomed in the most beautiful homes and museums in the world.

Studio 65

During 1965, a group of architecture students began to think about wanting to become architects when they grew up. However, after learning about the adult world (architectural and otherwise), they decided that, while they wanted to become architects, they didn’t want to become adults. So, to realize their dream and following the example of Peter Pan, they built their little happy island and called it Studio65.
These young students of architecture were also painters, who painted in strong colors. Like all young people, they loved life to the point of being ready to fight to build a more just world, where imagination and its form of expression could find space and be appreciated. They loved American Pop Art and New America Cinema films, the Nouvelle Vague and the Italian avant-garde; Carmelo Bene, Lonesco, Beckett and the Living Theatre. They listened to rock and jazz music, read Mayakovsky, Marcuse, Montale, Asor Rosa, Tafuri and Simone de Beauvoir.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.