edra - On the Rocks modular sofa

The sofa On the Rocks introduces a new dimension of comfort that puts the center of the sofa and who lives it: a soft sculpture to compose according to your needs, to share the pleasure of maximum relaxation or enjoy it in absolute autonomy. Large and completely free of rigid structures with four seats of different shapes and two backrests, detached from the base and of different sizes, to be placed as desired. A modular system that leaves freedom of expression and maximum customization: its geometric structures can be modulated in a single composition or separated from each other, On the Rocks ensures unparalleled well-being thanks to its exclusive technological materials.

Francesco Binfaré

Francesco Binfaré is an intellectual, artist and designer, with Edra has a deep and consolidated path over the years. Born and living in Milan, he learned drawing and painting from his father. Since 1960 he has worked in the industrial field, mainly as artistic director of research centers and project promotion. And involving architects and designers in the creation of products destined to become historical pieces of Italian and international design. In 1992, he was called by Massimo Morozzi to design for Edra. The meeting also marks the beginning of a new season, with the invention of large sofas, with extraordinary expressive and innovative strength.

edra

edra is the contraction of exedra, which, in Greek and Roman grand buildings, was a room completely open on one side, with seats in the atrium. A courtly place made for talking and socialising. edra was born in 1987 in Tuscany. Today it is known all over the world for the absolute quality of its products, that join artistic tradition, technological research, high manual expertise and very high quality materials. A search for quality and a constant pursuit of product innovation has led Edra to develop exclusive solutions for its sofas. Edra’s Development Centre can rely on highly skilled and selected labour that knows how to masterly treat all the steps in the manufacturing process. The technical quality of the materials is certified and always aims at offering the highest level of comfort.