Gufram - Ron Ron White pouf 

Ron Ron is to all intents and purposes an inanimate pet animal that can show lots of affection and keep lots and lots of company. Hence the name, which recalls the sound of purring. This pouf / non-pouf has a soft soul of polyurethane foam which is upholstered with a cloth that is perfectly similar to soft fur. The zoomorphic look is complemented by a tail: careful not to pull at it, or Ron Ron will get annoyed! It is neither a good nor a bad animal. Its user defines its character.
Created by the multifaceted artist Marion Baruch at the beginning of the Seventies, Ron Ron comes in the Gufram Catalogue thanks to a work of preservation of the memory of radical design: as a matter of fact, not only is the purpose of the brand to create new interior decor with a pop and radical spirit, but also to re-edit long forgotten projects that have however made history for this clearheadedly lunatic movement.  Exhibited in some of the most important museums in the world, and auctioned in the most famous auction houses, Ron Ron goes back to its original life as a mascot and brightens with its sly presence our moments of domestic relaxation.

Marion Baruch

In 1948 she began her studies at the Bucharest Fine Arts Academy. The next year she had the great opportunity of emigrating to Israel; there she continued her studies at the Bezalel Academy of Arts and Design in Jerusalem, where she attended Mordecai Ardon's course. Four years later she held an exposition at the Micra-Studio gallery in Tel Aviv; the review of the critics was so good as to enable her to obtain a scholarship thanks to which she moved to Italy in 1954, where she studied painting at the Accademia di Belle Arti in Rome. During the 60's Marion Baruch's pictorial language changed radically, steadily surpassing figurative art and striving towards a gestural approach aimed at abstraction, graphics, as well as that plastic language which would become apparent between the end of the 60's and the beginning of the 70's with a series of very big sculptures.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.