Mdf Italia - Fuji Bicolor M Pouf

Fuji is the new collection of informal seats designed by Francesco Rota, whose large and generous volumes and sweet and trapezoidal silhouette recall the conical shape of the Japanese volcano. Finally dressed in a wide range of fabrics and colors, they make it easy to insert in any context for an occasional and/ or accessory seat.

Supporting structure made of polystyrene (PS), multilayer base with hidden feet. Padding in differentiated density polyurethane foam and lining in polyester wadding.

The upholstery in fabric or leather is packed to enhance the softness, covers the sofa in all its parts and is completely removable.

Francesco Rota

Francesco Rota, interior and product designer, born in 1966 in Milan where he lives and works. He graduated in product design at Art Center College of Design in 1994, La Tour de Peilz (Switzerland), and in 1988 he opened his own studio and worked in several fields of design: product, furniture, lighting, showrooms, offices, residential interiors and events.

International collaborations: Alchemy, Arketipo, Bals Tokyo, Barilla, Driade, Fiat, Frag, John Richmond, Knoll International, KME Italy, Lapalma, Lema, Living Divani, L'Oreal Paris, Malo, Martini & Rossi, Mercedes Benz, Moroso, Paola Lenti, Oluce, Takano Co.Ltd, Versus.

Francesco Rota has been awarded with two Menzioni d'Onore for the Compasso d’Oro with  ‘Linea’ and ‘Island’, which are today in the Historical Collection of the ADI Compasso d’Oro Award.

His works have been exhibited at well-known museums and at international exhibitions and events as Biennale di Architettura e Mostra del Cinema di Venezia, Triennale di Milano, Royal Academy of Arts a Londra, Miami Design Distrisct, Material Connection a New York.

Since May 2004 he has been teaching in the Master Research Study Program in Industrial Design at the Istituto Europeo of Design.   He has frequently collaborated with Lema since 2011. 

Over the years he has collaborated with a number of widely recognised brands such as Driade, Knoll, Lapalma, Lema, Living Divani, Moroso, Paola Lenti, Oluce, Versus.

Mdf Italia

MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design. MDF Italia was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers. It has based its success on its ability to represent contemporary culture and to anticipate trends. Synthesis of lightness, simplicity and innovation are the characteristics that distinguish the company.