Roda - Tint rug 001 300x200
Like a natural cloak, TINT collection comes to life from a sophisticated combination of hues and yarns. The warm and cool tones of these outdoor carpets generate a harmonious and welcoming living space where the sunlight completes the handsome chromatic play of desaturated tones.
The tastefully soft colour palette, achieved through the interweaving of tinted yarns and completed by a fringe on the 3-meter side, derives from the collection design concept: creating a rug that stylishly blended with the natural surroundings of the outdoors, yet looked equally good in certain indoor spaces. TINT perfectly fits in spontaneous continuity the external environment, as if naturally covers the ground in perfect dialogue with the furnishings of the house.
Maria Gabriella Zecca
A colour specialist and stylist who has been researching new trends for products, coordinating the corporate image of companies, and defining the aesthetics of furniture and fabric producers for many years. Her artistic and creative consultancy develops textiles and their colourways, colour charts, fabric finishes and materials for the fields of upholstered furniture and interior design. Maria Gabriella Zecca also creates sets for photography, stands and showrooms, and designs furniture and home accessories. At RODA, she has been conducting research and development for outdoor fabrics and rugs for over fifteen years. Since 2017 she has been designing them, too, and recently became part of the company team for artistic direction.
Roda opens a new era in the outdoor furniture field, a more contemporary dimension of living that goes beyond the borders of the home: indoor and outdoor mingle with a harmonic language, in a spatial and conceptual continuum. The company’s founder, Roberto Pompa, followed his revolutionary intuition to realized outdoor as places to be lived and enhance with refined pieces of furniture. The company’s name speaks of people and loved ones: RODA is an acronym of the names of Pompa’s family – RO for Roberto and his wife Rosaria, DA for their children Daniele and Davide. The vision and ambition held at RODA gradually became a process. This was a decade of great importance, focused on the cultural enhancement and ennoblement of a new type of outdoor furniture. In order to encompass design, a sense of conviviality, and the kind of emotions given by interiors, Rodolfo Dordoni was selected by the team as an artistic director. In 2005, RODA participated for the first time at the Salone del Mobile in Milan, while its innovative catalogue featured a clear overview of the company’s original approach to outdoor living. The fair and the catalogue were turning points that led to the global confirmation of the success of the strategy, the product, and the unusual, sophisticated combinations of materials and colours.
