Toasters, juicers and kettles flount lively blue and white decorations: a eulogy to the colours of the sea and the sky that meet in a dance of shapes and illustrations. All products are manufactured on an industrial scale through an artistic decoration reproduction process based on an initial prototype painted by the expert hands of artist-craftsmen. Together with the Sicily is my love Collection, that features lively colors as red, orange and yellow, they are all symbolic of an aesthetic strongly linked to Sicily and Italian craftmanship.
Designer: Matteo Bazzicalupo and Raffaella Mangiarotti.
Smeg is an Italian family business based in Guastalla (RE) that has been manufacturing home appliances since 1948. It has subsidiaries worldwide, alongside overseas sales offices, and an extensive sales parnter network. Vittorio Bertazzoni Sr founded SMEG (an acronym for Smalterie Metallurgiche Emiliane Guastalla) in Guastalla, near Reggio Emilia, in Italy. In 1985 Smeg began a collaboration with architect Guido Canali to design ovens and cooktops. Design, for Smeg, is central: the way that a product communicates with its surroundings, and enables users to interact with it.
Smeg has received a number of important awards and recognitionsover the years from leading institutions and international magazines as result of its deep focus on product design and quality.