Alessi - Merdolino gold toilet brush

Without hesitation, the designer tackles an indispensable but "forbidden" object, the brush for the w.c. transforming it into a slender jar from which a long and nice shrub emerges. Merdolino has caused scandal among the right-thinking people of design and has garnered enormous success over the years.

Stefano Giovannoni

Born in La Spezia in 1954, architect and designer student of Buti at the University of Florence. In the early '80s he formed the King-Kong Production group together with Guido Venturini. A methane designer par excellence, he has industrial design in his blood and an ability to understand the public as few among the designers represented in this catalogue. His projects, started with the tray Girotondo (1989, designed with Guido Venturini) and with the first playful plastic objects of the series Family Follows Fiction (1993), are divided into a wide family of objects in production in the catalogues Officina Alessi, Alessi and A Alessi.

Alessi

Alessi founded in 1921 as a Workshop for the processing of brass and nickel-silver plates, with foundry, it is recognized for the high quality of its products. In nearly a century of history it has gradually evolved to become a leading exponent of the "Factories of Italian design".
The Company is open to change and international development and also deeply rooted in the tradition and cultural background of its territory. Alessi continues to be synonymous with craft objects made with the help of machines. Today Alessi’s goal is to translate the search for the most advanced cultural, aesthetic, executive and functional quality into the industrial production series. The design product stems from the constant search for mediation between art and industry, between the "Immensity of the Creative Possible" and the needs of the market. The company’s commitment is to constantly work on a boundary line, balancing the most advanced expressions of creativity with the needs of the audience. Alessi has been called a "dream factory". Indeed, through its products it aspires to make its contribution to responding to a desire for people's  happiness, to the need for Art and Poetry common to all people.