Artemide - New Nature floor lamp Artemide app

This advanced product of high technology plays with fluid geometries borrowed from botany, creating a new type of lighting in space, projecting onto walls and surrounding surfaces of the light beams overlap in areas of shadow. Best interpreting the concept of three-dimensionality, the organic design developed by Ross Lovegrove for this floor lamp, using different materials: the base is made of chrome steel while the body of the lamp is made of thermoplastic material. The LEDs main indirect emission are placed in the upper part of the lamp. The diodes for the secondary emission, environment, are placed at the base and draw the interior of the column, enhancing the three-dimensional effects. The two ignitions are managed separately

Ross Lovegrove

Ross Lovegrove is a designer and visionary who's work is considered to be at the very apex of stimulating a profound change in the physicality of our three dimensional World.
Inspired by the logic and beauty of nature his designs possess a trinity between technology, materials science and intelligent organic form, creating what many industrial leaders see as the new aesthetic expression for the 21st Century.
There is always embedded a deeply human and resourceful approach in his designs, which project an optimism, and innovative vitality in everything he touches from cameras to cars to trains, aviation and architecture.

Artemide

Founded in 1960 by Ernesto Gismondi, chairman, the Artemide Group is located in Pregnana Milanese. It operates through 24 subsidiary and associated companies and boasts a distribution network including 55 single-brand showrooms in the world's most important cities. Artemide products are distributed in 98 several countries.
Technological research, dialogue with architects but also investigation are, indeed, for Artemide the basis of innovative projects able to illuminate the future.
Today Artemide collections represent a unique intersection of values. The human and responsible approach to light is combined with design and material know-how, in a meeting of the latest-generation technology and ancient knowledge, the perfect expression of sustainable design.