Magis - ArcheToys car 1

A product that says a lot about Perazza, founder and director of Magis, who chose the mule as the emblem of his company and of course, says a lot about the same, his spirit and his character: that of a tireless worker. ETTORE turned out to be an object that recalls the characteristics of a real mule, with strong legs firmly fixed on the ground, determined and strong but also an emblematic figure of the spirit of Magis, decisive but also lovable and playful.

Floris Hovers

Floris Hovers was born in 1976 in Raamsdonksveer, in the South of the Netherlands. After some basic training in engineering and advertising and presentation techniques in Utrecht, he studied at the Design Academy Eindhoven, and graduated in 2004. In 2006 he started his own design studio and workshop in Raamsdonksveer. A basic and simple approach to techniques and materials is essential for Hovers to communicate his vision and working method. Simple and easy industrial forms and structures often appeal to him, and he finds small, naive toys and handmade things moving. Captivated both by the idyllic workshop and by the factory where pieces are mass-produced, he is driven to waver between these two. These extremes are a constant throughout his work, which he describes as industrial crafts. Hovers predominantly produces his own work; he cherishes the entire process from idea to finished product. He believes that the designer can also be a craftsman who realizes his own designs. Besides developing his own designs, Hovers also works for brands and manufacturers such as Magis.

Magis

A story of ideas, creativity and experimentation. Since 1976. This is the know-how that Magis brings to the world of design.
Established in Northern Italy as a family business, thanks to the ingenuity of visionary Eugenio Perazza it has become a major design laboratory for home, outdoor, office and contract and a global player in design field. Magis is a Latin word meaning “more“. And this is precisely the origin of the propulsive drive for experimentation. To be and do more.
Magis has always believed in young and emerging talents, and over the years, the company has grown and experimented alongside many of them, now famous on the international scene. Jasper Morrison, Konstantin Grcic, Philippe Starck, Ronan & Erwan Bouroullec and Jerszy Seymour are just some of the designers who are part of the Magis family.An eclectic, versatile design that take up homes, public spaces and stands out in the permanent exhibitions of more than 35 museums around the world, and has won close to a hundred of the most prestigious awards including five Compasso d’Oro awards, the oldest and most authoritative worldwide design award.