Gufram - Guframini God miniature 

The Gufram icons have become smaller and have become Guframini! The most radical Italian design company is pleased to present to its fans the miniatures of BOCCA, PRATONE, CACTUS, GOD and BROKEN MIRROR. Designed in scale 1:8, the new miniatures perfectly reproduce the smallest details of the famous domestic sculptures exhibited in the main museums of the world. The Guframini are in fact made with molds that faithfully reproduce the original pieces: each "mini" creation is made of polyurethane foam that is injected into the mold previously painted in order to obtain, through a cutting-edge method, a unique piece identical to the original: same softness, same colors and same details.
Each Guframini is then finished by hand and, thanks to this artisanal finishing procedure, each piece is unique, just like every MOUTH, PRATON, CACTUS, GOD and BROKEN MIRROR are unique pieces. The small Bocca, taking up the exact proportions of the original version, maintains the sinuosity and sensuality of a woman’s lips, exactly as predicted by Studio65 who designed it in 1970. But, unlike her older sister, she decided to get rid of the fabric dress and be dressed just like the other three girlfriends. This visionary and glamorous sofa has inspired artists and photographers as the protagonist very photographed and the center of attention in exhibitions around the world. Now it will become a stylish accessory in the most advanced homes.

Toiletpaper

Born from the collaboration between the contemporary artist Maurizio Cattelan and the photographer Pierpaolo Ferrari, Toilet Paper is a magazine composed entirely of images created by the two artists with the idea of creating a new concept of relationship between artistic language and advertising language, art and fashion. Images with a vibrant ironic and provocative charge that combine the patina of commercial photography, pop and surrealist evocations, sexual obsessions, suggestions and ambiguities, creating complex orchestrations that laugh with a smile academicism and art criticism self-referential.
"Art and advertising are little girls who beg us to play with them. We are a lead soldier, we are a horse whipped, we are a doll to comb, we are a mud puddle."

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.