Gufram - Guframini Pratone miniature 

The Gufram icons have become smaller and have become Guframini! The most radical Italian design company is pleased to present to its fans the miniatures of BOCCA, PRATONE, CACTUS, GOD and BROKEN MIRROR. Designed in scale 1:8, the new miniatures perfectly reproduce the smallest details of the famous domestic sculptures exhibited in the main museums of the world. The Guframini are in fact made with molds that faithfully reproduce the original pieces: each "mini" creation is made of polyurethane foam that is injected into the mold previously painted in order to obtain, through a cutting-edge method, a unique piece identical to the original: same softness, same colors and same details.
Each Guframini is then finished by hand and, thanks to this artisanal finishing procedure, each piece is unique, just like every MOUTH, PRATON, CACTUS, GOD and BROKEN MIRROR are unique pieces. The small Bocca, taking up the exact proportions of the original version, maintains the sinuosity and sensuality of a woman’s lips, exactly as predicted by Studio65 who designed it in 1970. But, unlike her older sister, she decided to get rid of the fabric dress and be dressed just like the other three girlfriends. This visionary and glamorous sofa has inspired artists and photographers as the protagonist very photographed and the center of attention in exhibitions around the world. Now it will become a stylish accessory in the most advanced homes

Ceretti/Derossi/Rosso

Since the mid-sixties, Giorgio Ceretti, Pietro Derossi and Riccardo Rosso have interpreted architecture and design as one of the means to participate in the social and political struggles of the time. Gathered in Turin under the aegis of the Sturm Group, of which they were the main animators, they designed together the stagings of those public venues that marked an era for the Italian show: the Piper Club and the Other World of Rimini. With the technical collaboration of Piero Gilardi, they designed the first furniture in polyurethane foam with an attitude and an anti design approach.
Over time their work acquired an educational, socio-political and cultural function, so much so that in 1972 they were invited to participate in an exhibition organized at MOMA in New York entitled Italy - the New Domestic Landscape and curated by Emilio Ambasz.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.