Gufram - Soap low table

Touch, handle, stroke and caress, lean on it and touch again with your hands, your clothes – imagine how much dirt sneaks on and settles on furniture. What about then the dust, mites and other bacteria that can’t wait to assault recliners, couches, tables, ottomans and cushions, and all the hidden corners in the house? What to do? First of all, you should always wash your hands and take off your shoes. Maybe use felt pads on your feet. Sure, if we could wash the home like we wash our hands, it would be much simpler and faster. A little running water, a little rubbing with soap, and everything would become clean, fresh and fragrant in the wink of an eye. It would mean freedom to every homemaker, a panacea for all desperate housewives, the perfect substitute for the hordes of housekeepers who patrol every day every cleft of our sitting rooms, bathrooms and kitchens. Gufram has been looking for a tangible answer to this age-old problem, and finally TOILETPAPER came in with the solution. Maurizion Cattelan and Pierpaolo Ferrari have invented Soap, the universal detergent to be used in the whole house. For a very large house. A large bar of soap. Finally now everything can be cleaned in a fast and easy way: shelves and ledges, clefts and angles, ornaments, large closets and small couches. Everything clean – an extraordinary thing indeed.
There remains just one big mystery: Who is the person with such a mandible as to be able to bite the bar of soap? A 77cm wide bite is no joke!!! The bite is the imprint of the mouth of Maurizio Cattelan’s fiancée.

Toiletpaper

Born from the collaboration between the contemporary artist Maurizio Cattelan and the photographer Pierpaolo Ferrari, Toilet Paper is a magazine composed entirely of images created by the two artists with the idea of creating a new concept of relationship between artistic language and advertising language, art and fashion. Images with a vibrant ironic and provocative charge that combine the patina of commercial photography, pop and surrealist evocations, sexual obsessions, suggestions and ambiguities, creating complex orchestrations that laugh with a smile academicism and art criticism self-referential.
"Art and advertising are little girls who beg us to play with them. We are a lead soldier, we are a horse whipped, we are a doll to comb, we are a mud puddle."

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.