Gufram - Capitello chaise lounge  

What happens if a Majestic Greek column falls down and breaks into several pieces? The answer is obvious: it is transformed into a Gufram lounge. The remains are in fact contemporary archaeological finds, that give life to a modular system of seats - of neoclassical taste and Pop attitude - that can exist as single elements or be combined one with the other. This architectural archetype, produced in polyurethane, becomes in this way a series of objects of industrial design of smooth texture and cosy ergonomics. The Ionic volute, which is the upper part of the column and was not by chance called Capitello, becomes a luxurious chaise longue. The transversal section is called Attica, and is the cheeky seat with a dotted black and white cushion. The section at the base, of cylindrical tapered shape, is the table Attica TL, with a bifacial glass surface, opaque on one side and mirror shiny on the other. If then, in an attempt towards auto ironic auto-celebration, you wish to showcase an archaeological find of design in your home, you can stack them back one on the other and in this way recompose the entire Column in its monumental and playful daring.

Studio 65

During 1965, a group of architecture students began to think about wanting to become architects when they grew up. However, after learning about the adult world (architectural and otherwise), they decided that, while they wanted to become architects, they didn’t want to become adults. So, to realize their dream and following the example of Peter Pan, they built their little happy island and called it Studio65.
These young students of architecture were also painters, who painted in strong colors. Like all young people, they loved life to the point of being ready to fight to build a more just world, where imagination and its form of expression could find space and be appreciated. They loved American Pop Art and New America Cinema films, the Nouvelle Vague and the Italian avant-garde; Carmelo Bene, Lonesco, Beckett and the Living Theatre. They listened to rock and jazz music, read Mayakovsky, Marcuse, Montale, Asor Rosa, Tafuri and Simone de Beauvoir.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.