Gufram - Nordic Pratone chaise lounge

Pratone represents an irreverent design idea; light years away from the usual types of middle-class interior design of the 70’, it has then become a point of reference in the history of design. Long green stalks among which we can sink and lie, it is an unconventional seat, a chaise longue outside tradition values, a portion of garden deliberately out of proportion.Although having been conceived with a precise inclination towards serial composition - so much so that it can be integrated to recreate a whole carefree green field within the home walls - Pratone is in all respects a radical project - an icon of the anti-design cultural revolution. It is an object for single or collective rest - temporary, unstable, always to be conquered due to the elasticity of the material.Starting from two opposite mysteries - the grass as biological reference, and the material for industrial production as artificial presence - this seat finds its place among the formal research aimed to free people from some of the conditionings of their habitual behavior. In 2016 Gufram presents his first and last scandinavian product: The Nordic Pratone, with a limited edition production of 50 pieces, makes its contribution to the series of special projects from Gufram for the occasion of its fiftieth birthday.

Ceretti/Derossi/Rosso

Since the mid-sixties, Giorgio Ceretti, Pietro Derossi and Riccardo Rosso have interpreted architecture and design as one of the means to participate in the social and political struggles of the time. Gathered in Turin under the aegis of the Sturm Group, of which they were the main animators, they designed together the stagings of those public venues that marked an era for the Italian show: the Piper Club and the Other World of Rimini. With the technical collaboration of Piero Gilardi, they designed the first furniture in polyurethane foam with an attitude and an anti design approach.
Over time their work acquired an educational, socio-political and cultural function, so much so that in 1972 they were invited to participate in an exhibition organized at MOMA in New York entitled Italy - the New Domestic Landscape and curated by Emilio Ambasz.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.