Mdf Italia - AÏKU Soft chair

AÏKU is derived from the Japanese word haiku (俳 句) and indicates a short poem generally composed of three verses. Beautiful poems that in a few words contain great meanings, a poem with simple tones that eliminates lexical frills and conjunctions drawing its strength from the suggestions. For extreme brevity requires a great synthesis of thought and image.
The meaning and sound of this word reveal the concept of the project, to reconcile the paradoxes of uses and sensitivity. AÏKU can be radical, but at the same time a refined architecture designed for domestic environments, offices and communities.

AÏKU Soft is the new seating collection designed by Jean-Marie Massaud for both domestic and contract spaces.

Jean Marie Massaud

Jean-Marie Massaud (Toulouse, 1966) is a French designer and architect. Graduated from the National School of Industrial Design "Les Ateliers" in Paris in 1990, he then began to work with Marc Berthier. He has worked in all fields of design, from furniture to individual products to industrial equipment. In 2000, he founded Studio Massaud, expanding his experience in the architectural development sector. Among his projects is the 'Volcano Chivas Stadium', a low environmental impact stadium, inaugurated in July 2010, in Guadalajara, Mexico. He collaborates with various brands, including B & B Italia, Axor Hansgrohe, Dior, Poltrona Frau, Lancôme and Renault. Proclaimed 'designer of the year' in 2009 at the Salon M&O Now, his works have been published in the most prestigious magazines in the world and exhibited in important international exhibitions.

Mdf Italia

MDF Italia is a Milan-based design company manufacturing furniture, which was fully acquired in 2013 by the holding group of the Cassina family, a long-standing leader in Italian design. MDF Italia was set up with a dynamic entrepreneurial and product strategy in mind and it has always focused on design and simplicity as core values in selecting projects and designers. It has based its success on its ability to represent contemporary culture and to anticipate trends. Synthesis of lightness, simplicity and innovation are the characteristics that distinguish the company.