Roda opens a new era in the outdoor furniture field, a more contemporary dimension of living that goes beyond the borders of the home: indoor and outdoor mingle with a harmonic language, in a spatial and conceptual continuum. The company’s founder, Roberto Pompa, followed his revolutionary intuition to realized outdoor as places to be lived and enhance with refined pieces of furniture. The company’s name speaks of people and loved ones: RODA is an acronym of the names of Pompa’s family – RO for Roberto and his wife Rosaria, DA for their children Daniele and Davide. The vision and ambition held at RODA gradually became a process. This was a decade of great importance, focused on the cultural enhancement and ennoblement of a new type of outdoor furniture. In order to encompass design, a sense of conviviality, and the kind of emotions given by interiors, Rodolfo Dordoni was selected by the team as an artistic director. In 2005, RODA participated for the first time at the Salone del Mobile in Milan, while its innovative catalogue featured a clear overview of the company’s original approach to outdoor living. The fair and the catalogue were turning points that led to the global confirmation of the success of the strategy, the product, and the unusual, sophisticated combinations of materials and colours.
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