Wiener GTV Design Thonet - Loop Banquette lacquered

In response to the invitation of the historical maker Gebrüder Thonet Vienna, India Mahdavi has conceived the Loop chair that has the charm of a hand drawing and benefits from their ancestral know-how: “Gebrüder Thonet Vienna is the only manufactory in the world that enables you to translate a free hand drawing by giving it a wooden materiality of that quality.” However, in this exercise, India did not lift her pencil – it stayed true to the motion. The common thread of the Loop materializes the frame in space and coils around itself before pursuing its path, leaving two loops bent in its wake. Its seductive curls push the boundaries of possibility – India calls for the wood to double its efforts in order to double its beauty and roundness. India offers a color palette in the form of false friends – colors that clash as they are similar but not identical. The Loop has come full circle.

India Mahdavi

Wiener GTV Design Thonet

Michael Thonet (1796-1871) and his five children were the most successful manufacturers of furniture in the Industrial Age. Gebrüder Thonet Vienna GmbH (GTV) has develop edits work in a successful blend of the traditional and the modern, of continuity and renewal, with a new production program that begins by re-editing a series of Gebrüder Thonet classics. At the same time, GTV stands for contemporary furnishing. Advanced production techniques are applied to innovative designs and uses of materials, to create highly sought-after, multipurpose furnishing items. Truly original, up-to-date solutions that integrate well with the more classic products of its catalogue, now reworked.Items such as chair No. 14, of which more than 50 million were made between 1850 and 1930, have gone down in history for their fine design and manufacturing quality, and yet still today excite and attract new generations. GTV always succeeds in finding the perfect combination of tradition and innovation, assisted by continuous research into new, clear-cut, versatile designs.The tangible and intangible intrinsic value of the GTV collection is expressed in the Wiener GTV Design brand, engraved on a coin embedded in the structure of each single piece: a precious detail that certifies authenticity, originality and quality in stable balance between manufacturing and high-level craftsmanship. Inspiring this unique detail was the coin with the image of the brand that was historically spent internally within Thonet production facilities throughout Europe.