edra - Getsuen Diamond armchair

Studded with 750 thousand Swarovski crystals, born from the collaboration with Swarovski, it mixes the purity of crystal with the excellence of design. Diamond is a collection dedicated to those who appreciate beauty and sensuality.

Masanori Umeda

Masanori Umeda is the author closest to the sphere of design, but characterized by strong poetry. He was born in Kanagawa, Japan. He moved to Milan in 1966 where he started working in the studio of the Castiglioni brothers and won the 1st premio Braun. prize. He continued his career at the Olivetti studio with Ettore Sottsass and then joined the radical group Memphis. In 1980 he returned to Japan and founded his own studio in Tokyo: Umeda Design Studio Inc. In 1990 he debuted with Edra producing for the company a few pieces, but of great symbolic value, which embody the Japanese spirit by transmitting the values of elegance and respect.

edra

edra is the contraction of exedra, which, in Greek and Roman grand buildings, was a room completely open on one side, with seats in the atrium. A courtly place made for talking and socialising. edra was born in 1987 in Tuscany. Today it is known all over the world for the absolute quality of its products, that join artistic tradition, technological research, high manual expertise and very high quality materials. A search for quality and a constant pursuit of product innovation has led Edra to develop exclusive solutions for its sofas. Edra’s Development Centre can rely on highly skilled and selected labour that knows how to masterly treat all the steps in the manufacturing process. The technical quality of the materials is certified and always aims at offering the highest level of comfort.