Gufram - Mozza red seat

Designed in 1968 by Giuseppe Raimondi, Mozza maintains the same vibrant revolutionary appeal and ability to adapt to countless living needs. Rendered in its present edition in a sexier and slimmer form, Mozza is an upturned truncated and athwart-cut cone on which it would seem impossible to sit. By lying back on its sloping surface, though, its structure gives in to body weight until it acquires the shape of a chair with back- and armrests. It’s simple but original structural magic that makes it one of a kind. Thanks to its lightness, this seat becomes a nomadic and versatile object in the living landscape. The primary seat for the sitting-room at home or the perfect service armchair in the sophisticated and elegant halls of design hotels, Mozza combines the international contemporary style with the characters of the Italian radical design.

Giuseppe Raimondi

He graduated in Turin in 1967. Thanks to his researches into the field of experimental design and the expressive possibilities of new materials, he was creative director of the company Gufram from 1966 to 1970. The innovative pieces Giuseppe Raimondi created, as well as his leadership, contributed to giving the company international renown. In 1966, together with artist Ugo Nespolo, he created for Gufram Margherita, a table with matching chairs, and later the arm-chairs Alvar (1967) and Mozza (1968). After that his curiosity towards new materials led him to create a series of mirrors, tables and lamps which played with the reflection of forms and light. So he worked also in the lighting, as well as in the textile, interior design and ceramics fields. In 1970, together with others, he founded the studio A.ba.co and later opened a studio on his own in Turin.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.