Gufram - MAgriTTA rouge armchair

MAgriTTA is a sculpture-armchair, homage to Surrealism. The green apple and the black bowler hat, recurrent figurative elements in the works of René Magritte, are assembled by the visionary imagination of Sebastián Matta into a new seat, realized in polyurethane foam and upholstered with bouclé wool. In addition to the classic version with green upholstery, Gufram also colors MAgriTTA in yellow and red, adding MAgriTTA Rouge and MAgriTTA Jaune to the catalogue. Playing with the unexpected association – an apple in a hat? – and with the dimensional estrangement – an apple which is as big as a hat or a hat which is a small as an apple? – Matta is able to translate the deception, the joke and the illusion of Magritte's works into a design object.  The ABS hat works as the structure while the apple, made of soft polyurethane foam and upholstered with elastic cloth, becomes a comfortable and soft seat. The name MagriTTA – written with the distinctive use of upper and lower case letters, combines the surnames Matta and Magritte, thus amplifying the homage of a great artist to another great artist. Through the re-edition of MagriTTA Gufram continues its path to valorisation and reclamation of international radical design icons, thus positioning itself at the centre of the rediscovery of this essential movement for the history of industrial design.

Roberto Matta

Matta has dedicated himself with interest and curiosity to the creation of design objects. His work is dotted with furnishing accessories imagined for a "Casa Matta" in which irony, poetry and beauty interact with living spaces. The surrealist object makes foray into everyday life and becomes an integral part of it. Some of Matta’s most surprising creations are those made in the mid-sixties, when he began his collaboration with Dino Gavina, giving birth to Malitte (1966) and for the Ultramobile collection (1971) to Margarita, Sacco Alato and MAgriTTA. These pieces, now icons of international design, continue to live in the production of Gufram and Paradisoterrestre, which offer exact reproductions of the originals, updated in materials, but closely faithful to the pieces created and created by Matta.

Gufram

Gufram is an Interior Design Italian brand globally known for pushing the limits of industrial design. With its Radical Design spirit and its nonconformist experimentation linked to aesthetic, technological and material research, Gufram has created seats and interior design icons that have entered collective imagination: playful, subversive and desecrating products with a POP soul, willingly designed as anti-design items. Gufram was born in Turin as an artisanal entity, where the craftsmen specialized in upholstery, cabinet making and furniture padding met the artistic and international avant-garde with the goal to give birth to a new way of understanding modern furniture. Since 1966 Gufram has been producing design icons that have become unique in form and value thanks to the cross-contamination between the industrial design approach, the artisanal creation and the imaginative flair typical of art. Gufram's unmistakable furniture items like the couch Bocca, the chaise lounge Pratone and the hall tree Cactus (just to name a few), also known as Domestic Sculptures able to interpret the contact point between both the artistic and the design worlds, are now displayed in the most beautiful houses and in the most renowned museums in the world.