Adolf Loos

Adolf Loos is considered one of the founders of European Rationalism and, in general, of modern architectural taste. Architect and representative of a renewal of architecture that included the renunciation of all unnecessary formalism. In sharp contrast with the Viennese eclecticism and especially of the Secession, its architecture was devoid of any ornamental superstructure, and the form had to respond as directly as possible to the expectations and needs of the human being.