Ceretti/Derossi/Rosso

Since the mid-sixties, Giorgio Ceretti, Pietro Derossi and Riccardo Rosso have interpreted architecture and design as one of the means to participate in the social and political struggles of the time. Gathered in Turin under the aegis of the Sturm Group, of which they were the main animators, they designed together the stagings of those public venues that marked an era for the Italian show: the Piper Club and the Other World of Rimini. With the technical collaboration of Piero Gilardi, they designed the first furniture in polyurethane foam with an attitude and an anti design approach.
Over time their work acquired an educational, socio-political and cultural function, so much so that in 1972 they were invited to participate in an exhibition organized at MOMA in New York entitled Italy - the New Domestic Landscape and curated by Emilio Ambasz.