Luciano Bertoncini

Born in Feltre in 1939, he moved to Treviso where he worked in the studio of architect Vittorio Rossi gaining experience in the construction and design sectors. In this period he designed the Zattera bed and the Italian Look furniture for the living room that for their innovative content contribute to define the modern Italian furniture. He met the designer Joe Colombo, who, as art director of the Elco company, included the Gronda coat hanger in his catalogue and won the second prize in the 1971 Abet Print competition. After the sudden death of Joe Colombo realizes the executive part of his project for the exhibition "Italy: the new domestic landscape" at Moma in New York. He follows the corporate image of Technogym, Seventy, Aprilia, Diadora, Invicta and Belstaff of which he is also designing single-brand stores. In 1999, the city of Oderzo dedicated him a personal exhibition of his thirty years of activity, with a publication curated by Virginio Briatore, presented by Sergio Polano, RDE Ricerche Design Editrice.