AG Fronzoni

An eclectic name in the design and graphic design scene, AG Fronzoni based his aesthetic research on the elaboration and design of content. His long and intense career led him to incorporate architecture, design, visual communication and teaching. He has been a lecturer at the Società Umanitaria, the Monza Art Institute and the Institute of Artistic Industries in Urbino, as well as an editor for the magazines "Punta" and "Casabella." In Milan, he founded his own school.

Fronzoni's philosophy is summed up by his simple and effective words, "Aiming at the essential, eliminating every superfluous effect, every unnecessary flourish, elaborating a concept on a mathematical basis, around a fundamental idea, an elementary structure, doggedly avoiding waste and excess."

The beds, chairs, tables and armchairs signed by AG Fronzoni encapsulate the essence of the architect's creative vision. For this reason, the elements making up the Fronzoni '64 series are characterized by linear and geometric shapes, a perfect representation of his stylistic signature.